Maguindanao's Brand Mismanagement

Saturday, November 28, 2009

The history of Lacoste started from a tennis match when a French tennis player and founder of Lacoste, Rene Lacoste, won the 1926 US Open championship. During his match, he was seen wearing a cotton polo shirt, which was said to reduce sweat. After his win, one of Rene's friend drew a crocodile and was embroidered onto his blazer, which he wore on the court. This became to what is now known as the logo of the company.

A few decades after, the company along with the power from its logo and the name of the brand was handed over to Rene's son, Bernard Lacoste. which resulted to the growth of the company.

Later on, Bernard handed over the power of presidency to his younger brother, Michel Lacoste.


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The crocodile is a large aquatic reptile that is seen in almost all parts of the globe. Crocodiles mostly feed on fish, other reptiles, and mammals (although there are accounts that the crocodiles also feed on humans).

Interestingly to some, the crocodile is revered and worshiped in other parts of the world, particularly in Maguindanao and in other provinces in Mindanao. Below is an article from

I met Abdul, an Iranun from Basilan, who taught me the crocodile worship his parents from Zamboanga del Sur perform a month after a woman gives birth. It is pretty much the same as the Maguindanaoans, except that in Maguindanao the crocodile is placed on a small raft to sail down the river as an offering.

Here are the preparations from Abdul.

The figure of a crocodile is formed from boiled tapul sticky rice and placed on top of banana leaves. Chicken is cleaned and boiled. Four eggs were hard-boiled. The crocodile’s head is special, so it is made of yellow rice, the color of royalty.

The hard-boiled eggs are placed on the crocodile’s eye and two more below the crocodile’s neck because they believe the crocodile has four eyes. How else would he see in the blackish waters when he wallows in?

On the back of the crocodile’s neck near the front leg the boiled chicken is placed with its breast upward. Bananas form his claws, placed on each of his four legs. If there are no bananas, the elongated sugar candy called lukot-lukot formed like an egg roll simulates the claws.

The scales of the buaya are made of the pancakes called pañalam made of flour and red sugar piled bit by bit on the crocodile’s back one on top of each other, sometimes covering the crocodile completely, or placed edge to edge in a line all over his back. Chicken blood is placed in front of the buaya inside a coconut shell.

Cigarettes are placed under the leaves holding the crocodile in case anyone wants to smoke after eating the "crocodile." Prayers are uttered by the imam or pandita. The chicken blood is placed on top of the mother’s hands. She turns around the crocodile a few times and sits to eat first. Others follow after her.

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In light of the recent massacre in Maguindanao, Datu Unsay Mayor Andal Ampatuan Jr. is coincidentally seen here wearing a tubaw with the Lacoste crocodile symbol. The mayor is allegedly behind the massacre, killing at least 57 innocent people in Maguindanao.

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Crocodiles are also found in the zoo. No matter how people try to tame these crocodiles, some crocodiles -- particularly those that pose a threat to a community -- are better left caged where some are stuck and should be stuck to rot.


Anonymous said...


Blogger, found floating on the waters of Dumaguete

Blogger, age 27, was found by a group of fishermen floating in the waters of Dumaguete. The carcass of the said blogger got caught in the fishing nets of the fishermen.

"We thought we had a big catch, but we were surprised to see a man in our nets," one fisherman said as he shook his head.

The carcass was later identified by the police and his colleagues. Forensics announced that the body had been floating around for 3 days already. One possible reason behind the killing was from his blog entry last November 28, 2009...Read More. on page A2

---hehe, peace XD don't kill me!!! :D

L.A. said...

Pssst don't give them ideas, dimwit!


Anonymous said...

looks convincing? XD

L.A. said...

If something happens to me, I won't blame the Ampatuans, Denise. I will blame you. :p

Anonymous said...

haha and why?

Anonymous said...

You know, we should congratulate them. They made Philippines famous.

Hahaha! Good Job Ampatuans!

renin said...

Reading the first comment by an anonymous writer (who is dennis according to L.A) is like reading news in tabloids...scary...

BTW, what happened in Maguindanao reminds us that wild animals will always be wild and dangerous no matter how tame they may look.

花生豆花Alex said...


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