Maguindanao's Brand Mismanagement

Saturday, November 28, 2009

The history of Lacoste started from a tennis match when a French tennis player and founder of Lacoste, Rene Lacoste, won the 1926 US Open championship. During his match, he was seen wearing a cotton polo shirt, which was said to reduce sweat. After his win, one of Rene's friend drew a crocodile and was embroidered onto his blazer, which he wore on the court. This became to what is now known as the logo of the company.

A few decades after, the company along with the power from its logo and the name of the brand was handed over to Rene's son, Bernard Lacoste. which resulted to the growth of the company.

Later on, Bernard handed over the power of presidency to his younger brother, Michel Lacoste.


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The crocodile is a large aquatic reptile that is seen in almost all parts of the globe. Crocodiles mostly feed on fish, other reptiles, and mammals (although there are accounts that the crocodiles also feed on humans).

Interestingly to some, the crocodile is revered and worshiped in other parts of the world, particularly in Maguindanao and in other provinces in Mindanao. Below is an article from

I met Abdul, an Iranun from Basilan, who taught me the crocodile worship his parents from Zamboanga del Sur perform a month after a woman gives birth. It is pretty much the same as the Maguindanaoans, except that in Maguindanao the crocodile is placed on a small raft to sail down the river as an offering.

Here are the preparations from Abdul.

The figure of a crocodile is formed from boiled tapul sticky rice and placed on top of banana leaves. Chicken is cleaned and boiled. Four eggs were hard-boiled. The crocodile’s head is special, so it is made of yellow rice, the color of royalty.

The hard-boiled eggs are placed on the crocodile’s eye and two more below the crocodile’s neck because they believe the crocodile has four eyes. How else would he see in the blackish waters when he wallows in?

On the back of the crocodile’s neck near the front leg the boiled chicken is placed with its breast upward. Bananas form his claws, placed on each of his four legs. If there are no bananas, the elongated sugar candy called lukot-lukot formed like an egg roll simulates the claws.

The scales of the buaya are made of the pancakes called paƱalam made of flour and red sugar piled bit by bit on the crocodile’s back one on top of each other, sometimes covering the crocodile completely, or placed edge to edge in a line all over his back. Chicken blood is placed in front of the buaya inside a coconut shell.

Cigarettes are placed under the leaves holding the crocodile in case anyone wants to smoke after eating the "crocodile." Prayers are uttered by the imam or pandita. The chicken blood is placed on top of the mother’s hands. She turns around the crocodile a few times and sits to eat first. Others follow after her.

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In light of the recent massacre in Maguindanao, Datu Unsay Mayor Andal Ampatuan Jr. is coincidentally seen here wearing a tubaw with the Lacoste crocodile symbol. The mayor is allegedly behind the massacre, killing at least 57 innocent people in Maguindanao.

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Crocodiles are also found in the zoo. No matter how people try to tame these crocodiles, some crocodiles -- particularly those that pose a threat to a community -- are better left caged where some are stuck and should be stuck to rot.

The Super-Mega-Ultimate Guide for Pest Control

Tuesday, November 24, 2009

The household mouse is one of the most cunning and the cleverest creatures in this planet. They eat anything from wood to cheese to underwear, which makes them the worst pest for any household but no matter how cunning or clever or how their bodies are built for destruction, inside that body is a small brain, and just like any creature, they have a weakness and that, my friends, is FOOD. They will do anything just to stuff their god-forsaken bodies with food. So, I wrote this guide for you guys to show them who the real boss is and who should reign supreme over the other. (I deserve the Nobel Prize for this.)

Anyway, here are the things you need:
1 bar Kit-Kat (as bait)

1 Baygon fly trap

10-15 minutes of your patience

L.A., I already have all the things I need. What should I do next?

1. Peel one Bagyon fly trap and arrange the now two sheets of fly trap side-by-side.
2. Place strategically in places where mice would most likely prowl at night (Hint: Locate where most mouse shit is dropped and no matter how appealing it may look, do not touch it if you want to live)
3. Place the bait (a bar of Kit-Kat) nice and dandy at the middle of each sheet. Sprinkle small crumbles of Kit-Kat around the fly trap. Make it seductive for the mouse.
4. Leave the trap.
5. Wait. Watch TV. Sleep. Anything. Just do anything. You will know if you successfully caught a mouse if you hear squeaking sounds. For the mouse, the squeak is like calling 911– calling other mouse for help. The more mice you will catch, the bigger your grin will be.

L.A., you are so great and I caught them all but what the hell should I do with the mice?

Disposal is probably the most challenging part of any pest control. You can throw it in the trash or if you are one if those green-minded freaks, burying it as compost is a good way of helping the environment but, personally, watching them burn is one of the most gratifying things any pest control method can give you.

This guide claims to be the cheapest and the most effective way of pest control and works best for the most common pests in our country. Results may vary. Ktnxbai.

The Hope of my Fatherland Lies in the Hands of a Boxer

Saturday, November 7, 2009

Who would have thought that this guy who grew up in the slums would become one of the few Filipinos whose face got plastered in Time Magazine's cover and have his life story printed in 5 pages?

Manny "Pacman" Pacquiao is undeniably one of the greatest boxers ever lived. I may not be his greatest fan when he sings or when he acts in front of the camera but I sure do rejoice whenever his punches land on the faces of other great boxers that would make them go home and whine to their mothers.

Manny, you have truly inspired us, Filipinos, and you are worthy to be called as the "The Great Hope" of our country because of what you have shown in the ring but to become the country's only "hope", politically speaking, well, that's another story.

Pacquiao is set to fight Miguel Cotto in Las Vegas, Nevada next Sunday (Manila Time). Good luck, Packy.

Books that Byte

Friday, November 6, 2009

Huway hello thar! It appears that the second semester just started and that means that I have to teach again!

Last Tuesday, I got my two teaching loads for this semester: CS 2 and LIS 26. CS 2 is about the basic multimedia stuff (video and photo editing, and other multimedia stuff). LIS 26, on the other hand, is about the basic I.T. stuff (information storage and retrieval and library systems) for my Bachelor of Science in Library and Information Systems (BLIS) students.

For this very reason, I made a blog site to provide my students a venue to view all of my lectures online. I will also be sharing teaching strategies with the use of I.T. to my fellow teachers and librarians.

If you have questions, comments, and suggestions for Books that Byte, feel free to contact me at


Commemorating the Dead By Means of Doing Forced Laundry and Facebook

Sunday, November 1, 2009

So, today’s All Souls’ Day…or is it All Saints’ Day? Never mind. Bottom line here is I’m stuck in the boarding house. To top it off, my labandera is missing in action. I was forced to do all the dirty work earlier. Right. Thanks, manang.

Fortunately, Nicole's kind enough to share a modded version of Opera Mini (with a few minor tweaks). This means I can surf the Internet using my phone via WAP. And holy sheet, access is FREE! So hey, I don’t mind if I’m stuck in my boarding house and stare at the ceiling grinning like a fucknut as long as I have Facebook (mGa k0Ya’t aTi, aDd nY0 p0h AkUh).

For those schmucks who will ask for the link to this wicked app, Google is your friend.

For my long-departed ancestors, hey, I haven’t forgotten you. In fact, you are all in my mind as I am writing this post … and so are these pictures of Olivia Munn I am currently downloading.